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##Tips for Completion * The introduction to the blog post should include three to five sentences about what the content would be and why it should be of interest to your reader. * You want to offer a preview of the material, so the first sentence should include a short, pithy summary of what you will provide. For example: "This article will discuss how wearing certain types of footwear could lead to an increase in injury." * The second sentence should mention why this might be important or beneficial for your readers. For example: "If you're an athlete, it's important that you find out for sure if any one shoe might cause problems. If you're prone to injury, then it's even more important that you avoid getting injured if at all possible." * The third sentence should be an explanation of what the topic will cover. For example: "The effects of footwear on muscle function will be discussed in detail in this blog entry. It's important for athletic trainers to be aware of these effects and how they impact athletes." ##Identifying your audience Before writing about a topic, decide who your audience is and why they may be interested in what you're going to write about. * Identify the segment of the population that might benefit most from this topic. * If you can't identify what audience is most likely to be interested, start by identifying the broad topic area of which your post is a subset. * After you've identified what population you intend to write for, ask yourself "What am I writing for?" ##Ways to Provoke Interest * Be specific. You want your audience to understand exactly what they will receive by reading the blog entry. * Write for your best readers first. Your readers may not know who you're writing for yet; make sure they do before beginning your writing effort. * Use complete sentences. Avoid fragments and run-ons; these are confusing and difficult to read. * Use active voice. If you're writing for a group of people with the same interests, then use active voice to engage them—make them feel that they are being told something. * Avoid being too theoretical or technical. Avoid abstractions and over-complicating your writing (this is another reason the second sentence should be helpful to your readers). * Give your readers a little bit of context first. Explain why you're writing about the topic and why they might find it interesting; make sure this paragraph relates back to your first two sentences, instead of simply leading into the third (the explanation of what will be included in the blog entry). For example: "This entry will be an in-depth look at the scientific research on footwear and muscle strength. It's important that athletic trainers have a better grasp on these effects so they can help their athletes choose shoes wisely." The third sentence of your introductory paragraph should include a short, pithy summary of what the reader will receive by reading your blog entry. * If you can't think of an interesting summary statement, then try reading what you've already written to see if it flows well or sounds interesting. * If that doesn't work, look again at the three sentences you've written so far. What is missing? * Read these sentences out loud—see if they sound conversational. eccc085e13